Copywriter—Human Being

About

b. 1986, HK.

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Simone Stafford

When I was 7 my mom took me to see G.I Jane in theaters—questionable parenting—afterwards I made her take me to the barbers so  I could shave my head like Demi Moore. I sat in that chair for 30 minutes while she she begged me not to.  I caved. It’s maybe the biggest regret of my life, especially since I walked out of there with a bob. 

I have a problem where I only acknowledge dogs walking down the street, and not the actual humans at the other end of the leash. I know, it’s bad—I’m working on it.

I want to make an ad that gives someone goosebumps and makes them get that painful throat-lump that we get when something unearths a gem hidden deep, deep inside of our soul.