Zuala Fitness: Copywriter
As copywriter for Zuala Fitness I worked directly with the brand designers to create and communicate their brand voice through manifesto and product copy. Here's a little sample of the copy I wrote for Zuala:
About Us:
Zuala creates progressive activewear inspired by the movement, grace, and strength of the modern woman. With a focus on luxurious performance fabrics, always-flattering fits, and function-first design, Zuala’s collection of yoga, run and fitness essentials are perfect for a life of health and harmony.
Let the good vibes Flow! The Flow tank is fully equipped our sweat-wicking technologies and four way stretch as well as a fun drop waist hemline to keep your ass(ets) covered. We designed this top to flow with you from yoga pants to jeans!
You’re epic, this bra is epic—we think you’d be a perfect match. We designed this bra with support and style at the top of our list. With four-way stretch and a mesh back strap you’ll stay cool and comfortable through your whole workout.
Every woman is a goddess! Light support and a little extra coverage are our favorite features of the Goddess Bra. The mesh back detail provides extra wicking and style. This bra will become your best friend for layering up during warm-up’s, and rocking it solo when the temperature rises.
Go on! Be Free! Hit the trail, roll out the mat, do whatever you need to find your inner strength. We designed the Free Capri to give you complete freedom of movement with four-way stretch and sweat wicking technologies! Freedom is about choices, and with the Free Capri you can choose your own adventure!
Finding your bliss means making moves in the right direction. We designed the Harmony Pant to make sure you did so while looking good. With a stylish straight-leg fit, four-way stretch, and sweat wicking technology, we’re confident that each move you make will be comfortable and cool.
Straight from the gym to happy hour, we know you’ve got places to go and people to see, that’s why we designed the highly versatile, super soft Essence cover. Made of a super soft blend, this cover is light enough to keep you cool when you need it and cozy enough to keep you warm. We dare you to take it off!
From sun up to sundown, we know you’re on the move. Stay cool, calm, and collected in our Sunrise Short. These shorts are fully equipped with Moisture wicking technologies and four way stretch so that you stay cool and cute through your workout.
We designed the Summit Tight to take you from sea to summit. Perfect for a brisk run on the beach or a weekend mountain trip. Stay comfortable and cool with our four way stretch and sweat wicking technologies. No matter where you go, the Summit tight is a must have.